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Your CRM just got a Heart

Your CRM just got a Heart

Quick Response | Data Analysis | Action Generation

Quick Response | Data Analysis | Action Generation

See for Yourself!

Context

Live Chat AI

Mood

Emotional State

Next

AI Next Steps

Context

Live Chat AI

Mood

Emotional State

Next

AI Next Steps

What is CRM BFF?

CRM BFF gives you instant clarity on what’s really happening in your business. It reads the emotional tone of your CRM.

It shows you each contact’s mood and state. With that context, it suggests what to do next. Whether you’re in the chat or checking a deal, CRM BFF keeps you one step ahead, with live AI insights built around your customer reality.

How it works?

1. Connect your tools (start with HubSpot).
2. CRM BFF scans signals, emotions, and behavior cues.
3. The dashboard delivers insights, friendly guidance, and next steps so you know where to lean in, listen, or celebrate.

What Actually happens?

CRM BFF connects to your CRM through live API sync

It runs sentiment models and tracks behavior shifts over time

It scores contacts using a custom state engine based on mood intent and risk

It uses LLMs to suggest next steps based on live context

All of it runs in a fast chat-based interface with no clicks needed

CRM BFF connects to your CRM through live API sync

It runs sentiment models and tracks behavior shifts over time

It scores contacts using a custom state engine based on mood intent and risk

It uses LLMs to suggest next steps based on live context

All of it runs in a fast chat-based interface with no clicks needed

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